Tiffany&Co. was founded in 1837, a distinctive shade of blue was chosen to symbolize the company's renowned reputation for quality and craftsmanship. The color was adopted for use on Tiffany&Co. boxes, catalogues, shopping bags, brochures, as well as in advertising and other promotional materials. Over time, this lustrous color became so closely identified with Tiffany&Co.that it is today univesally recognizable as the trademark Tiffany Blue.
Glimpsed on a busy street or resting in the palm of a hand, Tiffany Blue boxes and shopping bags evoke images of elegance and exclusivity, as well as nature's lush bounty – long the inspiration for Tiffany design. True to the vision of Charles Lewis Tiffany, the Tiffany Blue Box was to become an American icon of style and sophistication.
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