Tiffany&Co. was founded in 1837, a distinctive shade of blue was chosen to symbolize the company's renowned reputation for quality and craftsmanship. The color was adopted for use on Tiffany&Co. boxes, catalogues, shopping bags, brochures, as well as in advertising and other promotional materials. Over time, this lustrous color became so closely identified with Tiffany&Co.that it is today univesally recognizable as the trademark Tiffany Blue.
Glimpsed on a busy street or resting in the palm of a hand, Tiffany Blue boxes and shopping bags evoke images of elegance and exclusivity, as well as nature's lush bounty – long the inspiration for Tiffany design. True to the vision of Charles Lewis Tiffany, the Tiffany Blue Box was to become an American icon of style and sophistication.
The tradition of the famed Tiffany Blue Box(tiffany packaging)has endured for one essential reason: its contents are unsurpassed in quality and design.